Ambitious Turtle Centric Move With C2

by Steve Levy

Planet Berry!  Total Fitness

Planet Berry! Total Fitness

No easier way to apply SBI's Turtle Logic then to try and merge two very large and always expanding theme's. Not for the weak of heart or for those of us that are in need of monthly massive expansion in traffic. But, if you build carefully and grow your content over time then the Big Bad Niche attack(s) can pay off.

We began our crazy attempt on May 5, 2007. Our site was knocking on the door at about 10 page views a day. We wanted to take on an almost impossible task of a Health and Wellness approach we hadn't seen done before.

Our portal was going to bridge the two themes of Planetary Health and Human Well Being. We focused on a single theme for a tag which is Total Fitness. Our marketing sling is "Total Fitness from the Planet through the Population". No small task and arguably two gigantic and highly competitive markets. We had one thing going for us. We had the time and the patience to see this through a 5-8 year development plan.

The only tool we could find that met our needs and would provide the software as a service back then was SBI. Today, we are happy to say we still believe that decision was the right one. We had 40,000 page views last month. Our affiliate revenue is finally achieving cash flow positive and we haven't even finished Year 3!

SBI 2.0 was a major reason for our accelerated growth and content development. Working full time in the Alternative Energy field there is little time to build new and exciting content every day after hours. SBI 2.0 has grown the site for us by over 40% of the now 789 pages coming from our clients and visitors from hundreds of locations around the world. We even broke through the 100K ranking with Alexa for a brief 45 days last year. Now that was exciting!

Our goal is to have Planet Berry driving incremental retirement revenue for our golden years. We believe that the Turtle has seen his shadow and that our plan may be accelerating in the next 2 years.


Comments for Ambitious Turtle Centric Move With C2

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The Turtle Rule
by: Gary

Hey, we just looked at your site. IF this is what a turtle can do we are all in. Just watched the videos on Ken and the product. Should be talking to my partner over the weekend.

Nice work.


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