Content 2.0 - How I Hit the Mother-Lode!

by John

I started my site in 2004 with a simple goal - to publish photos of curly hair styles. I had zero knowledge of hair styles, and no idea where I would find pictures of them. It was slow work. I did everything myself - tracking down, editing and uploading all the photos, and writing all the text to accompany them.

As soon a Content 2.0 was released I used it to invite visitors to upload their own curly hair photos and write about their experiences with curly hair.

Pictures and stories began pouring in.

It was like I'd been scrabbling around on the surface, looking for anything I could find that might be of value, and suddenly I'd tapped into a vein of pure gold. It started right where I stood and went on forever.

I'd hit the mother-lode.

Content 2.0 gave me a direct line to my visitors. They were telling me that for them, curly hair is not a theme or a topic - it's a state of being, a life story, a passion that runs really, really deep.

For my visitors, curly hair is about pride and frustration, admiration and ridicule, the pain of exclusion, the catastrophe of growing up looking different and struggling to fit in, of longing for straight hair and doing terrible things to get it. And ultimately, their stories are about self acceptance - about recognising, welcoming, and embracing their difference.

I wouldn't have known any of this about my visitors if I hadn't used Content 2.0. I would still be scrabbling blindly on the surface, hoping that what I published was of value to someone.

For that insight alone, for the knowledge it gives me about what my visitors think and feel, Content 2.0 has been the most valuable addition I've ever made to my site.

But Content 2.0 has very tangible site-building effects as well. Since that first invitation, my visitors have added 1200 pages to my site - their own photos, their own stories, their own requests for help and their own advice to each other.

The thing is, Content 2.0 is pretty much the only content I've added to my site in the last two years. I want to do more myself, and I will, but I've been busy building two more SBI sites and in the process have neglected my first.

Except for Content 2.0.

Content 2.0 keeps the site growing with almost no input from me. The site stays on-topic, it stays relevant, and it stays fresh.

My first task every day is to review, edit and publish the new Content 2.0 submissions that have come in. There's always something. Every submission I approve is a new page for the site, a new trigger for others to contribute, and a new insight into the mindset of my visitors.

It's a few minutes' work and the reward is - pure gold!

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SBI! delivers a proven process and a the only complete suite of tools that convert your knowledge/passion into a profitable e-business.

Your knowledge and life experiences are unique. Use SBI! to tap into your interests. Connect with like-minded people. Grow a profitable e-business that can make this the first day of the rest of your life.

SBI! has long been the best way to achieve e-business-building success. No other product has its proven track record of success.

We took the best and pushed it an entire level higher. C2 turns your visitors into willing content-contributors. Content 2.0 pushes way beyond blogging, where you still create all the content and where only a few (the same few, if any) visitors leave short comments, often just to get "link love."

Content 2.0 is true Web 2.0 for the small e-business person. Visitors create full Web pages because they want to, because they share your passion. Others comment. Viral spread happens.

To learn more about SBI!, click here.

Important Disclosure

This site was started by (creator of SBI!) to showcase Content 2.0.

The vast majority of pages on this site are from submissions by real SBI! owners who want to share their stories with you.

They receive no compensation of any kind from Their stories are true.

Feel free to interact with any of them with your questions or comments. Use the Comments section at the end of each story.

You will notice a common thread here... These people simply do it. They have "BAM"...

Brain (knowledge of something) Attitude (positive) Motivation" (willing to work).

BAM is the key ingredient that you must add to SBI!. To elaborate...

"Brain" does not mean "brainy." It means they have, or have developed, knowledge in a niche (perhaps from a hobby, job, other life experience).

"Attitude" means they are positive, optimistic people who work well with others (this is why the SBI! Forums are unmatched in the small e-business world).

"Motivation" means they want to build a business and take control of their lives enough to sacrifice some leisure activities.

We point this out because we do not want to falsely raise your expectations. SBI! does not deliver "automatic success." Nothing can.

Your degree of success depends on your own level of "BAM," upon how much time you devote to building your Web business, and upon following the process correctly (every successful SBIer will tell you, "Follow the Action Guide").

SBI! does deliver what it promises... your best chance at e-business success. SBI! works... if you work it.