Directory Building With Content 2.0

by Susan

Content 2.0 has provided me with an easy way to build a worldwide pole dancing directory. Pole dancing studios and schools love it because they get an entire page with as much space as they want to describe their classes and services, plus the ability to upload a photo or logo. Other directories merely provide an alphabetical or geographical list of studios.

My visitors love it because I've set it up to be searchable using a simple Google search box, so they can quickly and easily find a studio in their area without scrolling through a huge list.

And I love it because the directory has now become the most highly trafficked page on my site next to my home page, with almost no effort on my part!

I'm able to provide my directory service to studios for free, since they do most of the work themselves. I just review the listings and click to approve them!

How do I monetize these free listings you ask?

Monetization model #1: With one click I set up Google Adsense to appear on all of my C2 pages. That took all of 5 seconds.

Monetization model #2: I gathered together the code for several affiliate banners promoting pole dancing-related products and placed this in a text file. Every time someone submits a new C2 directory page, I just copy and paste the code into the page before I approve it, and my affiliate banners appear right on the page.

Total time investment? About 15 minutes to set up, and another 5 seconds per page, max.

Monetization model #3: I'm about to offer a premium listing upgrade at a monthly subscription rate. My visitors create their own page, but I can easily add video, hotlinks, maps, photos, etc. on my end, as well as edit for keyword optimization. In this way, I can provide a paid listing for those studios who want the additional exposure that these techniques provide, while still offering the free listing option that can be monetized in other ways.

With nearly 100 studios listed so far (and growing) I expect this to become a significant income stream for my business.

Thanks to the power of Content 2.0, directory building is fast, easy, and profitable. And my users and visitors alike LOVE it!

Comments for Directory Building With Content 2.0

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Hey Susan!
by: Chante

I was just coming here to tell about my success with using C2 as a directory builder, but here you are....


Thank you so much for those directory ideas. I didn't know how to monetize a free directory. =)

Real Gem
by: Beth

What a peachy idea! Love the monetization methods. So quick and easy. You make it sound easy, doable and financially rewarding. Thanks for taking the time to share this info.

Click here to add your own comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Monetize More (Profit).

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SBI! delivers a proven process and a the only complete suite of tools that convert your knowledge/passion into a profitable e-business.

Your knowledge and life experiences are unique. Use SBI! to tap into your interests. Connect with like-minded people. Grow a profitable e-business that can make this the first day of the rest of your life.

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We took the best and pushed it an entire level higher. C2 turns your visitors into willing content-contributors. Content 2.0 pushes way beyond blogging, where you still create all the content and where only a few (the same few, if any) visitors leave short comments, often just to get "link love."

Content 2.0 is true Web 2.0 for the small e-business person. Visitors create full Web pages because they want to, because they share your passion. Others comment. Viral spread happens.

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"Brain" does not mean "brainy." It means they have, or have developed, knowledge in a niche (perhaps from a hobby, job, other life experience).

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